by Sam Klaidman | Jul 4, 2016 | Growth
No one can say, “I am a Service Manager,” without reading (and maybe saving) at least one article, blog post, or LinkedIn piece about employee engagement. (A Tweet does not count.) This topic is essential because there is a well-established link between employee...
by Sam Klaidman | Jun 20, 2016 | Customer Value Creation
Note: Sam Klaidman and Art Drake wrote this post; both served as Customer Value Creation International Board of Directors members. Introduction During a recent telephone conversation, we discussed customer value creation, selling customer value, and what constituted...
by Sam Klaidman | Apr 25, 2016 | Customer Loyalty
How I first learned about optimizing three variables When I first became a Vice President of Manufacturing for a start-up in the 1970s, I faced many challenges getting electronic parts and components. Those were the days of a rapid explosion of electronics...
by Sam Klaidman | Mar 14, 2016 | Growth
This article was co-authored with my good friend Randy Byrne, a very experienced Sales and Marketing Executive. We are both interested in organic growth. Introduction Does your business suffer from any of these symptoms? Sluggish (or no) sales or revenue growth? Are...
by Sam Klaidman | Feb 8, 2016 | Customer Value Creation
Introduction In 1960, Prof. Theodore Levitt gave marketers a massive dose of reality when he made this famous statement and demonstrated a so-so business outcome: He was talking about customers wanting the outcome they could obtain using the tool, not the tool itself....
