by Sam Klaidman | Jul 1, 2013 | Growth
For some unknown reason, when you look up “plans” on Wikipedia, you only get a short story and four interesting quotes: Plans are of little importance, but planning is essential – Winston Churchill Plans are nothing; planning is everything. – Dwight D. Eisenhower No...
by Sam Klaidman | Jun 24, 2013 | Growth
Segmentation is the key to making meaningful improvements in obtaining actionable insights. This means collecting and analyzing data in ways that allow you to create and implement improvement plans that make or save money. The solution is to divide the data into...
by Sam Klaidman | Jun 10, 2013 | Growth
When we think of “brand,” we think about the Proctor & Gamble version. People plan every aspect of the product, packaging, pricing, distribution, and communication; all the internal areas a brand manager can control. But that is not what a brand is all about. As...
by Sam Klaidman | May 27, 2013 | Customer Loyalty
If you google “corporate social responsibility,” you will receive almost 25 million hits. It seems as if every corporation has jumped on this bandwagon. Recently I had dealings with two businesses that practice what they preach and have great products. The...
by Sam Klaidman | May 20, 2013 | Growth
Are referrals and references the same? Referrals and references are different. A synonym for referral is “recommendation,” while “testimonial” is a synonym for reference. While the difference may be subtle, it is essential to me. In a business sense, a testimonial is...
