by Sam Klaidman | Oct 5, 2022 | Growth
What is segmentation? My friend Michael Chase of Tekcess International has an excellent definition of “segment,” which I adapted for this article. In the B2B space, a market segment is a group of potential customers with unique but common needs. Once you sell your...
by Sam Klaidman | Sep 6, 2022 | Growth
The Purpose of a Business Is to Create and Retain Customers and Company-Certified Employees Help Business is tricky and always seems to get trickier. CEOs and board directors are focused on shareholder value, meaning the business’s primary goal is to create and...
by Sam Klaidman | Aug 17, 2022 | Growth
Your business, like every other business, has a supply chain. Every company also has a distribution chain, but it may have grown accidentally and is not generating enough value. Your company also has a distribution strategy. Every business must reach its prospects and...
by Sam Klaidman | Jul 19, 2022 | Growth
When planning a digital transformation, the priority is frequently to increase employee productivity or reduce other operating costs. Unfortunately, focusing on internal processes often ignores the most significant available impact—growing sales and profits. In the...
by Sam Klaidman | Jun 23, 2022 | Growth
Introduction You are the vice president of manufacturing of a company that does not yet earn a profit from remanufacturing even though you manufacture capital equipment. Your plant could manufacture industrial machines, medical devices, trucks, packaging equipment,...
