by Sam Klaidman | Jan 18, 2023 | Customer Value Creation
In April 2022, I wrote an article about managing during an inflationary period. Now, we know that we are living with high but declining inflation. We do not know how long this inflationary period will last or if we will enter a recession before we emerge from it. But...
by Sam Klaidman | Oct 5, 2022 | Growth
What is segmentation? My friend Michael Chase of Tekcess International has an excellent definition of “segment,” which I adapted for this article. In the B2B space, a market segment is a group of potential customers with unique but common needs. Once you sell your...
by Sam Klaidman | Sep 6, 2022 | Growth
The Purpose of a Business Is to Create and Retain Customers and Company-Certified Employees Help Business is tricky and always seems to get trickier. CEOs and board directors are focused on shareholder value, meaning the business’s primary goal is to create and...
by Sam Klaidman | Aug 17, 2022 | Growth
Your business, like every other business, has a supply chain. Every company also has a distribution chain, but it may have grown accidentally and is not generating enough value. Your company also has a distribution strategy. Every business must reach its prospects and...
by Sam Klaidman | Jul 19, 2022 | Growth
When planning a digital transformation, the priority is frequently to increase employee productivity or reduce other operating costs. Unfortunately, focusing on internal processes often ignores the most significant available impact—growing sales and profits. In the...
