Why You Should Treat Customers as Individuals

Why You Should Treat Customers as Individuals

Introduction I recently participated in an ExitReadiness Podcast organized by Pat Ennis. Our topic was “When You Start Making A Big Decision, First Talk with the People Involved.” The high-level summary is when you have to make a significant business...
The Trouble With Customer Journey Maps

The Trouble With Customer Journey Maps

A recent Google search of the term “Customer Journey Maps” (CJM) turned up 5.3 million results. This indicates that journey mapping is widespread and is probably getting more popular every day, So I decided to share some of the limitations of journey mapping with you...