by Sam Klaidman | Jul 16, 2020 | Growth
This article will explain why customer success works well for product companies. Customer success is a synonym for customer value creation. People buy products and services for one reason: They need the value they will get from purchasing and using what you are...
by Sam Klaidman | Jun 11, 2020 | Customer Value Creation
Digital transformation (DT) is saturating the internet with articles, blog posts, and podcasts. If this were Christmas, DT, and a COVID-19 vaccine would be on every businessperson’s wish list. While I’ll be discussing concepts that apply to all business functions in...
by Sam Klaidman | May 11, 2020 | Customer Value Creation
Renegotiating a service contract is not a topic I ever thought I would write about yet here we are thanks to COVID-19. The definition of a contract About 10 years after I received my undergraduate degree, I decided I needed to learn more about the...
by Sam Klaidman | May 5, 2020 | Customer Value Creation
Why businesses must innovate to create customer value Customer value creation is quickly becoming a topic of discussion in most C-suites and boardrooms. The reason is very simple: if you don’t create more customer value, your only recourse will be to cut prices, which...
by Sam Klaidman | Apr 22, 2020 | Growth
Switching costs, or the costs associated with a buyer changing suppliers, products, or vendor brands, can substantially impact industrial business. While typically calculated in monetary losses, switching costs can also involve lost time and effort investments....
