by Guest Author | Sep 9, 2013 | Customer Loyalty
This is a guest post written by my daughter, Leslie Klaidman I am a loyal Amazon customer. I visit Amazon.com regularly…so much so that I pay for Amazon Prime to get added benefits. For example, I still listening to music on a CD rather than on an iPod or iTunes, so...
by Sam Klaidman | Sep 2, 2013 | Growth
This week I had an introductory meeting with a good friend of a good friend who is a Corporate Council with a passion for Customer Experience. And my friend was correct; Mike Williams is a classy person who understands the service world and gets CX. During our...
by Sam Klaidman | Aug 27, 2013 | Growth
Lost customer If you heard that a good friend was hiking in the local mountains and had gone missing, wouldn’t you offer to help and rescue him? Sure, because that’s what friends do. Why would you not attempt to save a customer who is leaving? They may not be...
by Sam Klaidman | Aug 19, 2013 | Growth
In the world of customer engagement, we usually talk about customer satisfaction and customer loyalty. And I believe there is a higher level of engagement still- customer apostle. So, what’s the difference and who really cares? After I define the three terms, and...
by Sam Klaidman | Jul 29, 2013 | Customer Loyalty
When you think about customer retention, you must work your butt off to get “top box” results on your structured feedback, i.e., surveys. And when you get verbatim feedback (unstructured comments), you must try and earn comments like “best,” “greatest,” “amazing,” and...
by Sam Klaidman | Jul 22, 2013 | Growth
Introduction Just because you are a sole source supplier with an exclusive contract to provide products or services does not mean you will automatically retain the customer for years. You may continue to provide the current product or service for many years because...
by Sam Klaidman | Jul 15, 2013 | Growth
As we know, segmenting our customers is one of the keys to growing revenues and profits. We also know that when planning your customer’s experiences with your businesses, the ideal segment size is one. That’s right, create experiences designed and...
by Sam Klaidman | Jul 8, 2013 | Growth
When we think either about a brand, making a major purchase, or evaluating a business or personal relationship, expectations and experiences are like yin and yang. They travel in opposite directions together; one grows while the other declines. This concept is...
by Sam Klaidman | Jul 1, 2013 | Growth
For some unknown reason, when you look up “plans” on Wikipedia, you only get a short story and four interesting quotes: Plans are of little importance, but planning is essential – Winston Churchill Plans are nothing; planning is everything. – Dwight D. Eisenhower No...
by Sam Klaidman | Jun 24, 2013 | Growth
Segmentation is the key to making meaningful improvements in obtaining actionable insights. This means collecting and analyzing data in ways that allow you to create and implement improvement plans that make or save money. The solution is to divide the data into...
