by Sam Klaidman | Apr 7, 2025 | Customer Loyalty
My friends at Entytle post and create webinars about the value and importance of collecting and using installed base (IB) data. One day, viewing one of their webinars, I realized I had the best IB data story ever. I wrote the story and sent it to their Marketing...
by Sam Klaidman | Jun 11, 2024 | Customer Loyalty
Note: This article focuses on one topic discussed in a white paper, “BECAUSE I’M THE CUSTOMER!!” A Guide to Managing Your Brand & Customer Experience in the Age of the Customer by Sam Klaidman and Harry Klein. The paper was written in 2012 and has been at the top...
by Sam Klaidman | Jan 16, 2024 | Customer Loyalty
Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost. At Middlesex Consulting, we define customer...
by Sam Klaidman | Jan 3, 2024 | Customer Loyalty
In the early days of your current job, you decided which metrics to track. You expected that as your graphs improved, your customers, stakeholders, or higher-ups would see and appreciate significant increases in the value they received. At the start of each new year,...
by Sam Klaidman | Jun 5, 2023 | Customer Loyalty
Every business is looking for a way to differentiate itself from its competition. There are several ways to do so, but they are not all advantageous or easy to accomplish. The best way to differentiate your business is by improving customers’ experiences. How a...
by Sam Klaidman | May 1, 2023 | Customer Loyalty
Employees Quiet Quitting Before the COVID-19 pandemic, we were worried about the Silver Tsunami. Our oldest and most experienced employees either retired or took part-time jobs with less stress and a better work-life balance. Then came work-from-home, and employees...
