by Sam Klaidman | Jun 9, 2014 | Customer Value Creation
Value is the driver of customer retention and growth My friend Doug Morse says, “The value of a product or service is only in its intended purpose.” I further believe that: Value is expressed in currency units like $’s. Value is not created until the buyer starts...
by Sam Klaidman | Mar 10, 2014 | Customer Value Creation
Have you ever been certain you knew something and found out you were wrong? That happened to me. Last week, during a discussion with the CEO and the Board Chair of a new client, I was asked, “How long are we required to support our products?” My assignment is to help...
by Sam Klaidman | Oct 7, 2013 | Customer Value Creation
Introduction to best practices Nobody wants to be in a commodity business, yet people always try to copy industry best practices. How do you expect to be different following that strategy? At best, implementing your industry’s best practices will get you in the...
by Sam Klaidman | Mar 18, 2013 | Customer Value Creation
⬅︎This is not a retention strategy! Every business needs a retention strategy, and every retention strategy needs a differentiator, something that makes your business stand out from the crowd. The differentiator must have long-term value, high barriers to entry, and...
by Sam Klaidman | Dec 8, 2012 | Customer Value Creation
When you read the title of this article, did you ask yourself: Why should I worry about changing my business? I am successful at doing what I’ve always done for customers who will purchase what they always buy. That is precisely the point. Business today is very...
