by Sam Klaidman | Dec 3, 2020 | Growth
Buying a service contract pre-COVID Before COVID, the people who would buy a service contract were at the Manager level. They had the day-to-day responsibility for whatever their equipment was being used for. In that first article, I listed the four reasons why people...
by Sam Klaidman | Nov 20, 2020 | Growth
What Is Servitization? Service innovation, in the form of Servitization, is the future of OEM manufacturing companies. The first order of business here is to define the term servitization, which has been used since 1988. However, the definition has changed frequently...
by Sam Klaidman | Aug 24, 2020 | Growth
I recently rediscovered a McKinsey article, “How to make after-sales services pay off,” by Russell G. Bundschuh and Theodore M. Dezvane, that appeared in The McKinsey Quarterly, 2003 Number 4. Here are a few points from the article: “Manufacturers of everything from...
by Sam Klaidman | Jul 16, 2020 | Growth
This article will explain why customer success works well for product companies. Customer success is a synonym for customer value creation. People buy products and services for one reason: They need the value they will get from purchasing and using what you are...
by Sam Klaidman | Apr 22, 2020 | Growth
Switching costs, or the costs associated with a buyer changing suppliers, products, or vendor brands, can substantially impact industrial business. While typically calculated in monetary losses, switching costs can also involve lost time and effort investments....
by Sam Klaidman | Mar 16, 2020 | Growth
Introduction to Leadership On March 9, 2020, Chief Executive published an article titled “What CEOs Can Learn From Bloomberg’s Failed Bid.” The lead was: The billionaire mayor learned an expensive lesson: if you don’t connect with your...
