A Medical Device Recall Can Be A Problem From Hell

A Medical Device Recall Can Be A Problem From Hell

We were in a meeting room in a downtown Madison, Wisconsin, hotel. It was -25oF outside, and I was talking with Dan Brinkman, Vice President and Chief Operating Officer of Medical Equipment Repair Associates (MERA), a large independent medical service company. It was...
The Core Principle of Successful Selling

The Core Principle of Successful Selling

Successful selling is the objective of product and aftermarket salespeople. Successful selling is an outcome that many businesses fail to achieve. Even with the uncertainty of fluctuating revenue, margin, and profits, our sales and marketing efforts are still selling...