WIIFM and Leadership – A Necessary Combination

WIIFM and Leadership – A Necessary Combination

Introduction to Leadership On March 9, 2020, Chief Executive published an article titled “What CEOs Can Learn From Bloomberg’s Failed Bid.” The lead was: The billionaire mayor learned an expensive lesson: if you don’t connect with your...
The Core Principle of Successful Selling

The Core Principle of Successful Selling

Successful selling is the objective of product and aftermarket salespeople. Successful selling is an outcome that many businesses fail to achieve. Even with the uncertainty of fluctuating revenue, margin, and profits, our sales and marketing efforts are still selling...