The Core Principle of Successful Selling

The Core Principle of Successful Selling

Successful selling is the objective of product and aftermarket salespeople. Successful selling is an outcome that many businesses fail to achieve. Even with the uncertainty of fluctuating revenue, margin, and profits, our sales and marketing efforts are still selling...
Selling Service Contracts Is A Team Effort

Selling Service Contracts Is A Team Effort

A Sales, Manufacturing, and Service meeting about a new customer Imagine you head up a large capital equipment manufacturing business’s aftermarket service business.  One day you and the head of manufacturing received a meeting invitation from one of the...