by Sam Klaidman | Feb 9, 2015 | Customer Value Creation
Businesses want to differentiate themselves from current and future competitors. If you only think about the product, standard components, open source software, and Google Search make that problematic. However, when you add your service business into the equation, you...
by Sam Klaidman | Jan 26, 2015 | Customer Loyalty
Introduction to value-added solutions While on active duty in the Army, I had a sign on my desk that proclaimed, “Protest Against The Rising Tide of Conformity.” Great message – wrong location! The brass struggled to figure me out but put up with me because I...
by Sam Klaidman | Nov 7, 2013 | Growth
According to people who think about customer value, “the value of a product or service is only in its intended purpose.” Additional services create additional value for the users. Sounds simple. Unfortunately, too many businesses have not internalized that...
by Sam Klaidman | Nov 6, 2013 | Growth
USAA began in 1922 with 25 Army officers who offered to insure each other’s vehicles when no one else would. Their small organization has grown into a respected institution offering a full range of financial products to 9.8 million members. And their product set...
by Sam Klaidman | Nov 5, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. In the previous posts in this series, we looked at U-Haul and USAA. This post shows how an agriculture business recently made a significant acquisition to add...
