by Sam Klaidman | Apr 15, 2013 | Growth
Remember the auto industry? You know, the one that almost died in the U.S. in the 2007-2008 recession. The good news is that it is alive, well, and innovative. In this post, I will look at two premium auto lines, BMW and Lincoln, which identified and adopted...
by Sam Klaidman | Feb 25, 2013 | Growth
When I think about customer retention, I think about how we treat our customers. Social media and instantaneous communication mean we all want to be treated as individuals. We hit delete when we see a Dear Sir/Madam email salutation. And yet, we all know and abide...
by Sam Klaidman | Jan 14, 2013 | Growth
The importance of creating a competitive advantage In today’s business climate, the only way to grow is to offer your customers more value than your competitors. There are two ways to accomplish this objective: 1) Lowest price and 2) Differentiation based on...
by Sam Klaidman | Dec 8, 2012 | Customer Value Creation
When you read the title of this article, did you ask yourself: Why should I worry about changing my business? I am successful at doing what I’ve always done for customers who will purchase what they always buy. That is precisely the point. Business today is very...
