by Sam Klaidman | Apr 21, 2014 | Growth
Law of unintended consequences This picture defines our understanding of the Law of Unintended Consequences. As you can see, this is a three-part definition. In this post, I am only talking about the last definition, a perverse effect contrary to what was originally...
by Sam Klaidman | Nov 7, 2013 | Growth
According to people who think about customer value, “the value of a product or service is only in its intended purpose.” Additional services create additional value for the users. Sounds simple. Unfortunately, too many businesses have not internalized that...
by Sam Klaidman | Nov 6, 2013 | Growth
USAA began in 1922 with 25 Army officers who offered to insure each other’s vehicles when no one else would. Their small organization has grown into a respected institution offering a full range of financial products to 9.8 million members. And their product set...
by Sam Klaidman | Nov 5, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. In the previous posts in this series, we looked at U-Haul and USAA. This post shows how an agriculture business recently made a significant acquisition to add...
by Sam Klaidman | Nov 4, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. This post shows how a heavy equipment manufacturer continuously creates value-added services and products to sustain its long growth history. John Deere has a...