by Sam Klaidman | Nov 1, 2013 | Growth
Renewal by Andersen This is a tale of what seems like a badly missed opportunity to me. Read on! First, let me confess that I wrote this post in two parts, about two weeks apart. I started writing when I saw this full-page ad on the left in the Boston Globe. Not...
by Sam Klaidman | Aug 27, 2013 | Growth
Lost customer If you heard that a good friend was hiking in the local mountains and had gone missing, wouldn’t you offer to help and rescue him? Sure, because that’s what friends do. Why would you not attempt to save a customer who is leaving? They may not be...
by Sam Klaidman | Jul 22, 2013 | Growth
Introduction Just because you are a sole source supplier with an exclusive contract to provide products or services does not mean you will automatically retain the customer for years. You may continue to provide the current product or service for many years because...
by Sam Klaidman | Mar 25, 2013 | Growth
You only have one chance to make a first impression. You should start before a prospect becomes a customer because it is difficult for a company to hit the “first impression undo button.” At the same time, while it should be straightforward to make a great...
