by Guest Author | Sep 9, 2013 | Customer Loyalty
This is a guest post written by my daughter, Leslie Klaidman I am a loyal Amazon customer. I visit Amazon.com regularly…so much so that I pay for Amazon Prime to get added benefits. For example, I still listening to music on a CD rather than on an iPod or iTunes, so...
by Sam Klaidman | Jul 29, 2013 | Customer Loyalty
When you think about customer retention, you must work your butt off to get “top box” results on your structured feedback, i.e., surveys. And when you get verbatim feedback (unstructured comments), you must try and earn comments like “best,” “greatest,” “amazing,” and...
by Sam Klaidman | Feb 11, 2013 | Customer Loyalty
Nowadays, every business seems to focus on customer loyalty by measuring and managing their Net Promoter Score®. Individuals at all levels receive a bonus to improve their results every month, quarter, or year. Business units are going down the polo shirt and coffee...
by Sam Klaidman | Jan 14, 2013 | Growth
The importance of creating a competitive advantage In today’s business climate, the only way to grow is to offer your customers more value than your competitors. There are two ways to accomplish this objective: 1) Lowest price and 2) Differentiation based on...
by Sam Klaidman | Dec 27, 2012 | Customer Loyalty
The growth engine for most businesses is a combination of repeat customers and referrals. Unfortunately, satisfied customers generally do not make referrals. They are easily switched to a new supplier by lower price, better (more convenient) location, coupons, or even...
