by Sam Klaidman | Jun 19, 2025 | Growth
CUSTOMER-CENTERED MARKET DISCOVERY – GENERAL BUSINESS QUESTIONS In a recent post by Kristina Harrington, CEO and Founder of eCommerce software company GenAlpha, Kris wrote: “I’ve lost count of how many times I’ve heard, ‘Our customers don’t want to buy online.’ But a...
by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Oct 5, 2022 | Growth
What is segmentation? My friend Michael Chase of Tekcess International has an excellent definition of “segment,” which I adapted for this article. In the B2B space, a market segment is a group of potential customers with unique but common needs. Once you sell your...
by Guest Author | Mar 18, 2019 | Growth
The author, Karl Sharicz, is the Founder and Principal of HorizonCX and a Middlesex Consulting Partner. This article first appeared on the CX Cafe by MaritzCX on March 7, 2019. As CX professionals, we are largely compelled to align with our respective organization’s...
by Sam Klaidman | Feb 7, 2019 | Growth
In today’s ever-evolving marketplace, companies of all kinds are looking for ways to stimulate innovation and create lasting growth. The answer may just lie in the jobs-to-be-done (JTBD) theory. Tony Ulwick originated the theory and processes of jobs-to-be-done and...
