by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Oct 5, 2022 | Growth
What is segmentation? My friend Michael Chase of Tekcess International has an excellent definition of “segment,” which I adapted for this article. In the B2B space, a market segment is a group of potential customers with unique but common needs. Once you sell your...
by Guest Author | Mar 18, 2019 | Growth
The author, Karl Sharicz, is the Founder and Principal of HorizonCX and a Middlesex Consulting Partner. This article first appeared on the CX Cafe by MaritzCX on March 7, 2019. As CX professionals, we are largely compelled to align with our respective organization’s...
by Sam Klaidman | Feb 7, 2019 | Growth
Companies seek ways to stimulate innovation and create lasting growth in today’s ever-evolving marketplace. The answer may lie in the jobs-to-be-done (JTBD) theory. Tony Ulwick originated the theory and processes of JTBD and outcome-driven innovation (ODI) in...
by Sam Klaidman | Nov 26, 2018 | Customer Value Creation
Thinking about making it easy to do business with you As service executives, we rarely consider making it easy to do business with us. Instead, we spend lots of time thinking about what we can do to grow our business. We think about improving customer satisfaction,...
