by Sam Klaidman | Apr 7, 2025 | Customer Loyalty
My friends at Entytle post and create webinars about the value and importance of collecting and using installed base (IB) data. One day, viewing one of their webinars, I realized I had the best IB data story ever. I wrote the story and sent it to their Marketing...
by Sam Klaidman | Sep 23, 2024 | Growth
Michael Porter, a leading authority on business strategy and the competitiveness of nations, regions, and companies, says there are three ways to achieve competitive advantage: price, monopoly, and sustainable differentiation. While competing on price for a limited...
by Sam Klaidman | Jan 16, 2024 | Customer Loyalty
Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost. At Middlesex Consulting, we define customer...
by Sam Klaidman | Jul 7, 2023 | Customer Value Creation
People from every walk of life have become imprecise when using many words and terms. For example, we “google” everything, yet Google is a company name. It’s the same with Xerox™: it is such a common shorthand for photocopying that we don’t have to explain what we...
by Sam Klaidman | May 1, 2023 | Customer Loyalty
Employees Quiet Quitting Before the COVID-19 pandemic, we were worried about the Silver Tsunami. Our oldest and most experienced employees either retired or took part-time jobs with less stress and a better work-life balance. Then came work-from-home, and employees...
