by Sam Klaidman | Oct 31, 2016 | Customer Value Creation
Introduction Why would I ask such a silly question? Well, there is so much written about differentiating your products and services that it is not entirely unreasonable to think that some people will even wonder if a commodity can create customer value. Let me use a...
by Sam Klaidman | Feb 22, 2016 | Growth
When I was a kid growing up in Brooklyn, my mother always told me, “actions speak louder than words.” I would say, “OK,” and then forget about it until she next mentioned it. One day a kid in my class picked a fight with me, and I overpowered...
by Sam Klaidman | Dec 1, 2014 | Customer Loyalty
In the ongoing relationship your company has with its customers, there are situations where they are stressed-out. The reason is usually because they find themselves in a situation that is important, new to them, and has a perceived high risk of failure. It is during...
by Sam Klaidman | Oct 27, 2014 | Customer Loyalty
A significant factor influencing customer perceptions is the attitude of the people with whom you interact. Meaningful interactions generally result in loyal customers, whether in person, on the phone, or during a chat session, and crap exchange can kill a brand. And...
by Sam Klaidman | Sep 29, 2014 | Customer Loyalty
A few weeks ago, I wrote a blog post about making money when customers want to do their on-site service. Then someone kindly pointed me to the subject of Digital Right To Repair (DRTR) and sent me a link to a website that dealt with DRTR and medical instruments. That...
