by Sam Klaidman | Oct 10, 2024 | Growth
Introduction This year’s most viewed article on the Middlesex Consulting blog list is “How Should I Price Spare Parts?” When I first saw this statistic, I wondered why it was so popular. Then, I realized that spare parts sales are usually the most...
by Sam Klaidman | Jul 11, 2024 | Growth
When my colleague Lalit Mohan Chandra Bhatt shared the title of this article on LinkedIn, “Cures Sell Themselves, Prevention Takes Persuasion,” he captured a fundamental selling truth in the B2B world. I couldn’t get the statement out of my mind...
by Sam Klaidman | Oct 2, 2023 | Customer Value Creation
Introduction Bob is the vice president of manufacturing for a business that processes, packs, and ships seeds to customers in the lower 48 states. The company has a constraint in the bag and seal area. Bob set up a buying committee consisting of himself and the...
by Sam Klaidman | Sep 7, 2023 | Customer Value Creation
Introduction to Upselling and Cross-selling Have you ever wondered what the difference between upselling and cross-selling is? Upselling drives more value for customers, while cross-selling enables customers to achieve new value. Let’s take a look at a few examples....
by Sam Klaidman | Mar 31, 2022 | Growth
Industrial companies’ product sales and margins are declining. Still, owners and executives demand growth. Fortunately, growing aftermarket revenue is delivering the needed boost. According to McKinsey: “CEOs at industrial OEMs are increasing their focus on...
