by Sam Klaidman | Apr 22, 2020 | Growth
Switching costs, or the costs associated with a buyer changing suppliers, products, or vendor brands, can substantially impact industrial business. While typically calculated in monetary losses, switching costs can also involve lost time and effort investments....
by Guest Author | Mar 18, 2019 | Growth
The author, Karl Sharicz, is the Founder and Principal of HorizonCX and a Middlesex Consulting Partner. This article first appeared on the CX Cafe by MaritzCX on March 7, 2019. As CX professionals, we are largely compelled to align with our respective organization’s...
by Sam Klaidman | Jan 9, 2019 | Growth
It’s no secret that the industrial landscape is evolving quickly, and the rate of change is only accelerating. So as we move into 2019, keep in mind these four key facts identified by Technology Service Industry Association (TSIA): Revenue growth is not living up to...
by Sam Klaidman | Sep 24, 2018 | Customer Value Creation
Customers only purchase products and services for one reason — to achieve their desired business outcomes (results). Whether we are talking about products or services, large or small, capital or expense, doesn’t matter. As long as they are spending money,...
by Sam Klaidman | Apr 30, 2018 | Growth
It is the end of April and we are 1/3 of the way through calendar 2018. By now your CFO is relatively certain of two things: Will the business finish out the year by achieving the annual budget? Will the service business finish out the year by achieving the annual...
