by Sam Klaidman | Sep 16, 2013 | Customer Loyalty
We’ve all grown up trying to figure out the answer to the age-old question, “Which came first, the chicken or the egg?” Whether you know the answer or not (I don’t), the question has great value in thinking about how you will create positive,...
by Sam Klaidman | Aug 19, 2013 | Growth
In the world of customer engagement, we usually talk about customer satisfaction and customer loyalty. And I believe there is a higher level of engagement still- customer apostle. So, what’s the difference and who really cares? After I define the three terms, and...
by Sam Klaidman | Jul 29, 2013 | Customer Loyalty
When you think about customer retention, you must work your butt off to get “top box” results on your structured feedback, i.e., surveys. And when you get verbatim feedback (unstructured comments), you must try and earn comments like “best,” “greatest,” “amazing,” and...
by Sam Klaidman | Feb 11, 2013 | Customer Loyalty
Nowadays, every business seems to focus on customer loyalty by measuring and managing their Net Promoter Score®. Individuals at all levels receive a bonus to improve their results every month, quarter, or year. Business units are going down the polo shirt and coffee...
by Sam Klaidman | Dec 26, 2012 | Customer Loyalty
One of the challenges facing executives today is having quality information to make informed business decisions. The problem isn’t the lack of data but often the design of the tool used to acquire the data. Executives need to ask themselves a serious question: Am I...
