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Evolving From a Product-Focused Business to a Solution Provider

Evolving From a Product-Focused Business to a Solution Provider

by Sam Klaidman | Dec 8, 2012 | Customer Value Creation

When you read the title of this article, did you ask yourself: Why should I worry about changing my business? I am successful at doing what I’ve always done for customers who will purchase what they always buy. That is precisely the point. Business today is very...
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