by Sam Klaidman | Oct 16, 2024 | Growth
Why People Buy B2B Service Contracts Before we discover why people fail to renew service contracts, we must understand why they buy them. Before COVID, the people who purchased service contracts were at the Manager level. They were responsible for ensuring the...
by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Sep 7, 2023 | Customer Value Creation
Introduction to Upselling and Cross-selling Have you ever wondered what the difference between upselling and cross-selling is? Upselling drives more value for customers, while cross-selling enables customers to achieve new value. Let’s take a look at a few examples....
by Sam Klaidman | Sep 27, 2022 | Growth
If you want to improve quality, cut costs, and get better outcomes, then you should read the book I just read about how to improve patient outcomes, cut medical expenses, and prevent many deaths in the surgery suite and the ICU. The book which changed my outlook on...
by Sam Klaidman | Aug 17, 2022 | Growth
Your business, like every other business, has a supply chain. Every company also has a distribution chain, but it may have grown accidentally and is not generating enough value. Your company also has a distribution strategy. Every business must reach its prospects and...
