by Sam Klaidman | Oct 31, 2016 | Customer Value Creation
Introduction Why would I ask such a silly question? Well, there is so much written about differentiating your products and services that it is not entirely unreasonable to think that some people will even wonder if a commodity can create customer value. Let me use a...
by Sam Klaidman | Oct 11, 2016 | Growth
Does your company have internal partners for B2B success? Is this the way your company operates? Are Marketing, Sales, and Service internal partners of B2B success? Are they singing from the same sheet of music? Do the three groups make great music together, or do...
by Sam Klaidman | Oct 7, 2015 | Growth
If your job description includes creating new services or products that become profitable, you know how hard your job is. You have infinite ways to fail and only a few to succeed. So, let’s explore why you are working so hard. What makes creating new services or...
by Sam Klaidman | Jul 13, 2015 | Growth
These days, there are three business models that are emerging into serious long-term opportunities. I have written about the Internet of Things, which is the most developed, and now write about The Sharing Economy. I chose this business model as next to highlight an...
by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
