by Sam Klaidman | May 4, 2015 | Customer Value Creation
The key to long-term growth is to create value for your customer. One often-forgotten strategy is to help your customer create value for their customers. In other words, take care of your customer’s customers. It sounds convoluted, but it is a real “value...
by Sam Klaidman | Apr 20, 2015 | Growth
In a previous post, I discussed how customers buy your products and services because they need the outcomes from using them. I included a brief list of “value from use” attributes but decided to save a special “value proposition” for this post – time. Yes, time is...
by Sam Klaidman | Mar 23, 2015 | Customer Value Creation
Why customers buy People make purchasing decisions not because they want the products or services but because they need the value derived from using them. Remember the famous Theodore Levitt quote from the 1970’s – “people don’t want a quarter-inch...
by Sam Klaidman | Feb 9, 2015 | Customer Value Creation
Businesses want to differentiate themselves from current and future competitors. If you only think about the product, standard components, open source software, and Google Search make that problematic. However, when you add your service business into the equation, you...
by Sam Klaidman | Jan 26, 2015 | Customer Loyalty
Introduction to value-added solutions While on active duty in the Army, I had a sign on my desk that proclaimed, “Protest Against The Rising Tide of Conformity.” Great message – wrong location! The brass struggled to figure me out but put up with me because I...
