by Sam Klaidman | Nov 4, 2013 | Growth
Value-added services are a way that product companies can differentiate themselves from their competition. This post shows how a heavy equipment manufacturer continuously creates value-added services and products to sustain its long growth history. John Deere has a...
by Sam Klaidman | Nov 3, 2013 | Growth
Customer retention is not the only motivation for businesses to create and commercialize value-added services. Sometimes the motivation is as simple as growing the bottom line. In this post, we look at two examples of businesses thinking outside their comfort zone to...
by Sam Klaidman | Nov 2, 2013 | Growth
Ever drive down a highway, and suddenly the “Service Engine Soon” icon on your dash lights up? If you are like me, the first thing you think is, “oh, crap,” and the next is, “hope it is not important since I’m late and in the middle...
by Sam Klaidman | Nov 1, 2013 | Growth
Renewal by Andersen This is a tale of what seems like a badly missed opportunity to me. Read on! First, let me confess that I wrote this post in two parts, about two weeks apart. I started writing when I saw this full-page ad on the left in the Boston Globe. Not...
by Sam Klaidman | Dec 8, 2012 | Customer Loyalty
People initiate satisfaction and loyalty tracking programs for one simple reason – they want to know what their customers think. Maybe about their company, products, services, or perceived value being delivered to customers. But, while they may suspect the answers,...
