by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Feb 19, 2024 | Growth
Investopedia defines market research as “the process of evaluating the viability of a new service or product through research conducted directly with potential customers.” It also ” helps a company define its target market and get opinions and feedback...
by Sam Klaidman | Jan 16, 2024 | Customer Loyalty
Customers buy products and services because they need the outcomes they will receive from owning or using them. When the buyer has a choice, they will buy from the company that delivers the most benefits for the lowest cost. At Middlesex Consulting, we define customer...
by Sam Klaidman | Jan 3, 2024 | Customer Loyalty
In the early days of your current job, you decided which metrics to track. You expected that as your graphs improved, your customers, stakeholders, or higher-ups would see and appreciate significant increases in the value they received. At the start of each new year,...
by Sam Klaidman | Dec 4, 2023 | Growth
If you are responsible for pricing in an OEM business, you have three major revenue streams: finished products, spare parts, and services and service contracts. In the life science business and a few others, most of your income and profit comes from selling a fourth...
