by Sam Klaidman | Jun 11, 2020 | Customer Value Creation
Digital transformation (DT) is saturating the internet with articles, blog posts, and podcasts. If this were Christmas, DT, and a COVID-19 vaccine would be on every businessperson’s wish list. While I’ll be discussing concepts that apply to all business functions in...
by Sam Klaidman | May 11, 2020 | Customer Value Creation
Renegotiating a service contract is not a topic I ever thought I would write about yet here we are thanks to COVID-19. The definition of a contract About 10 years after I received my undergraduate degree, I decided I needed to learn more about the...
by Sam Klaidman | May 5, 2020 | Customer Value Creation
Why businesses must innovate to create customer value Customer value creation is quickly becoming a topic of discussion in most C-suites and boardrooms. The reason is very simple: if you don’t create more customer value, your only recourse will be to cut prices, which...
by Sam Klaidman | Aug 30, 2019 | Customer Value Creation
Customers buy products or services because they want or need the outcomes they will get from using these products or services. They buy from your company when they believe they will get greater value from your company than any other choice they know about. The value...
by Sam Klaidman | Aug 22, 2019 | Customer Value Creation
Nearly two years ago, I wrote a post called Creating Lasting Shareholder Value By Creating Customer Value. This was the opening paragraph: Are you responsible for maximizing or helping to maximize shareholder value? Are you tired of hit-or-miss actions and the annual...
by Sam Klaidman | Jun 26, 2019 | Customer Value Creation
Product quality and product reliability are two critical elements of a successful business. According to the American Society of Quality (ASQ), “the difference between quality and reliability is that quality shows how well an object performs its proper function,...
