Before prospects become customers, they only have expectations about your products, services, and what it will be like working with your company. When they convert, real-life experiences quickly replace these expectations. However, your customers will still be subjected to new expectations from many sources. This is why understanding the origins of expectations is so critical to your company’s growth – they influence customers’ perceptions of your brand!
To learn about the six expectation sources and how to manage them, please read this article, which appeared in supportindustry.com
About Middlesex Consulting
Middlesex Consulting is an experienced team of professionals with the primary goal of helping capital equipment companies create more value for their clients and stakeholders. Middlesex Consulting continues to provide superior solutions to meet the needs of its clients by focusing on our strengths in Services, Manufacturing, Customer Experience, and Engineering. If you want to learn more about how we can help your organization identify and manage customer expectations, please contact us or check out some of our free articles and white papers here.