by Sam Klaidman | Jun 19, 2025 | Growth
CUSTOMER-CENTERED MARKET DISCOVERY – GENERAL BUSINESS QUESTIONS In a recent post by Kristina Harrington, CEO and Founder of eCommerce software company GenAlpha, Kris wrote: “I’ve lost count of how many times I’ve heard, ‘Our customers don’t want to buy online.’ But a...
by Sam Klaidman | Jun 11, 2024 | Customer Loyalty
Note: This article focuses on one topic discussed in a white paper, “BECAUSE I’M THE CUSTOMER!!” A Guide to Managing Your Brand & Customer Experience in the Age of the Customer by Sam Klaidman and Harry Klein. The paper was written in 2012 and has been at the top...
by Sam Klaidman | Jun 4, 2024 | Growth
Introduction Every business leader wants to know how their business compares to competitors or well-known non-competitors. They also want to forecast the outcome of significant moves they are evaluating. For both reasons, the SEC 10-K for public companies is a great...
by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question is, “Why do...
