by Sam Klaidman | Jun 11, 2024 | Customer Loyalty
Note: This article focuses on one topic discussed in a white paper, “BECAUSE I’M THE CUSTOMER!!” A Guide to Managing Your Brand & Customer Experience in the Age of the Customer by Sam Klaidman and Harry Klein. The paper was written in 2012 and has been at the top...
by Sam Klaidman | Jun 4, 2024 | Growth
Introduction Every business leader wants to know how their business compares to competitors or well-known non-competitors. They also want to forecast the outcome of significant moves they are evaluating. For both reasons, the SEC 10-K for public companies is a great...
by Sam Klaidman | Mar 8, 2024 | Customer Value Creation
Why Create a Go-to-Market Plan? A go-to-market (GTM) plan is needed whenever a business performs any of the following activities: Selects its initial product Creates a new product or service for its current market Creates a new product or service for a new market...
by Sam Klaidman | Dec 13, 2022 | Customer Loyalty
Your customers buy products like the ones you manufacture because they have a limited number of outcomes they must achieve. Furthermore, you and most of your competitors’ products can deliver these outcomes at approximately the exact cost. The big question is, “Why do...
by Sam Klaidman | Sep 6, 2022 | Growth
The Purpose of a Business Is to Create and Retain Customers and Company-Certified Employees Help Business is tricky and always seems to get trickier. CEOs and board directors are focused on shareholder value, meaning the business’s primary goal is to create and...
