If I asked you, a senior service leader, if you talk to customers and prospects, you would no doubt answer with a loud and resounding “yes!”
Then, if I asked why you talk to them, you’d probably give me one or more of these answers:
- They called me with a problem.
- I was following up on a service visit.
- We’re rolling out a new service, and I have a good relationship with some customers.
- They wanted something, and I am the only person who could say yes.
To read the complete article on Thomas Insights, click here.
And click here to get an overview of the 7 Reasons New Services Fail, including not offering what customers want to buy.
About Middlesex Consulting
Middlesex Consulting is an experienced team of professionals with the primary goal of helping capital equipment companies create more value for their clients and stakeholders. Middlesex Consulting continues to provide superior solutions to meet the needs of its clients by focusing on our strengths in Services, Manufacturing, Customer Experience, and Engineering. If you want to learn more about how we can help your organization perform the most critical step before launching a new product or service, please contact us or check out some of our free articles and white papers here.
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