When aiming to grow a field service business, there are only four paths to follow:
- More current products to current customers
- New existing to current customers
- Current products to new customers
- New products to new customers
For B2B component- and assembly-level manufacturers, the focus is generally on selling more of their current offerings to current and new customers. But B2B OEMs can tap into all four options, and the “new stuff” can and should include new or enhanced services.
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